Brand & Marketing
The tools and resources on this page are here to help local businesses and organizations market effectively. Together, we can make the County an even more compelling destination for travellers from near and far.
Visit Haywood, stronger together
When visitors choose Haywood County, they're not just choosing one business. They're choosing a destination. The way each of us shows up shapes the impression travelers have of the whole county.
A consistent, compelling brand builds trust, drives overnight stays, and keeps visitors coming back. That's why the HCTDA has invested in developing a shared brand, Visit Haywood, that all local businesses and organizations can build on.
The Visit Haywood brand
The result of a year-long effort, including engagement with 1000+ past and potential visitors, our new brand, Visit Haywood, reflects the unique charm and beauty of our region. Our brand guidelines are an invaluable resource to help our community showcase what makes this place so special.
The Visit Haywood brand voice is designed to feel like a neighborly invitation. It is defined by five key characteristics:
- Down-to-Earth
- Welcoming & Neighborly
- Uplifting
- Sincere
- Informal & Relaxed
The Visit Haywood brand personality captures the essence of Haywood County through four key pillars:
- A Charming Mountain Spirit
- A Sense Of Adventure
- A Refuge Of Tranquility
- A Cascade Of Wonder
Developed with DCI, our new identity captures the unique charm of Haywood County. Explore our brand guidelines below to help us share and promote the spirit of our region!
Explore the words, phrases, and narratives that define Haywood County for visitors. Use it as a reference when writing website copy, social posts, press materials, or any content that represents your connection to Haywood County.
The 2026/2027 marketing & comms plan
Our annual marketing and communications plan outlines the strategies, campaigns, channels, and priorities driving Visit Haywood's promotional efforts this year, all in support of the Destination Master Plan. It's a useful reference for any business or organization that wants to understand what the HCTDA is working on and how to align their own marketing.
Our target markets and audiences
Who are we trying to reach, and where do they come from? This document outlines Visit Haywood's destination markets and target leisure audiences, so you can make informed decisions about where and how to focus your own marketing efforts. It's particularly useful for businesses preparing grant applications or developing advertising campaigns.
Download our logos
Use the Visit Haywood logo on your website, promotional materials, event signage, and anywhere you want to show your connection to the destination. Town-specific logos are available for businesses in each of our five mountain towns.
Connect with us on social
Social media is one of the most powerful tools in our marketing toolbox.
Be sure to tag @VisitHaywood when you share your own Haywood-related posts.
Stay connected with Visit Haywood on social media.